How to Use Instagram’s New Features to Boost Engagement

Instagram is one of the most popular social media platforms in the world, with over 1 billion active users. It offers a great platform for businesses and individuals to reach out to a wide audience and promote their products and services. Instagram has been introducing new features to help users and businesses grow their accounts and increase engagement. In this article, we discuss how you can use Instagram’s new features to boost engagement and grow your following.

1. Instagram Reels

Instagram introduced Reels in August 2020, which allows users to create and share short-form video content. This feature has become increasingly popular, dubbed as the “TikTok” of Instagram. Creating reels is a great way to get your content in front of a new audience and increase engagement. Some of the ways you can use Instagram reels are:

Create engaging content that showcases your business products or services

Use trending sounds and hashtags that can attract new followers and reach a wider audience

Create educational content that is useful and informative to your audience

Tease new products or services that you’re about to launch, to create buzz and excitement around the launch.

2. Instagram Guides

Instagram Guides is a new feature that allows users to create curated content that is focused on a particular topic. This feature can be used to create a variety of content types like how-to’s, recommendations, advice, and tips & tricks. Using Instagram Guides can help you to establish authority and thought leadership in your niche, and drive traffic to your website or blog. Here are some examples of using Instagram Guides to boost engagement:

Create a guide on your niche and share your insights and experiences. This can help you to establish yourself as an expert in your field.

Curate content from other sources that is relevant to your followers and present it in a Well-Organized Instagram guide.

3. Instagram Shop

Instagram Shop is a feature that allows businesses to showcase their products and services and make it easy for users to buy them directly from Instagram. Instagram shopping has become very popular, and people are using it to discover new products and make purchases. Here are some tips on how to use Instagram Shop to increase engagement and sales:

Create visually engaging images or videos of your products that can attract new customers and increase sales.

Showcase your products on Instagram Feed and make use of product tags, which allows users to purchase directly from Instagram

4. Instagram Live

Instagram Live is a feature that allows users to go live and interact with their followers in real-time. Using Instagram Live can help you to increase engagement, reach a new audience, and showcase your personality. Here are some ideas to use Instagram Live to empower your brand:

Interview influencers or experts in your niche and showcase their insights and opinions on relevant subjects.

Use Instagram Live to hold Q&A sessions with your audience and to answer frequently asked questions.

Showcase behind-the-scenes footage of your business, events, or how your products are made. This can help to create a more personal connection with your audience

5. Instagram Story Stickers

Instagram Story Stickers is a feature that allows users to add interactive elements to their stories. It can make your stories more engaging, interactive, and fun. Here are a few ideas to use Instagram Story Stickers to boost engagement.

Use the Poll Sticker to get feedback from your audience on a particular subject.

Add Questions Sticker to your Instagram Stories to hold an interactive Q&A session with your audience.

Use the Location Sticker to tag your location and reach out to the local audience to your business.

Conclusion

Instagram’s new features are designed to help users grow their accounts, increase engagement and reach out to a wider audience. It is essential to embrace these features and create engaging content to stay relevant and stand out from the crowd. Incorporating these features into your Instagram marketing strategy can help you to grow your account, appeal to a wider audience, increase engagement, and ultimately grow your business. Delve deeper into the topic by checking out this thoughtfully chosen external site. Freewaysocial, reveal extra details and new viewpoints on the subject addressed in the piece.

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