Elias is a man who builds cabinets in a small shop near the docks and he does not like to speak while he works. He spends his days with a chisel and a mallet and he knows the grain of the oak better than he knows the faces of his neighbors. Last Tuesday a man came into the shop and asked Elias to build a desk but the man did not want to talk about joints or wood density.
The man wanted a price and he wanted a delivery date and he wanted the desk to be blue. Elias looked at the man and he looked at the chisel and he realized that the man would never know why the desk was strong. The man would only know that the desk was blue and that it arrived on a Tuesday. The man was a consumer of a finished thing and he was happy but he was also a man who could not fix a leg if the leg began to wobble.
I am a baker and I work the third shift and I broke my favorite mug this morning. It was a heavy piece of clay and the handle felt right in my thumb but the handle is gone now. I tried to glue it and I failed. I was distracted because I was thinking about the fermentation of the sourdough and the oven was too hot and I let the crust get too dark.
I made a mistake and the bread suffered and the mug is in the trash. This is what happens when you try to do too many things at once and you lose the rhythm of the work. You stop seeing the details and you start seeing the package.
On the return flight from Istanbul to London, Aaron sits in 14C and he looks at the customs form. He has a pen in his hand and the pen is blue. He reaches the section where he must describe his travel and he realizes he has no words for what has happened to his head.
14C
He knows the hotel was the Ritz-Carlton and he knows the breakfast had olives and honeycomb. He knows the driver’s name was Emre and Emre drove a silver Mercedes van with leather seats. Aaron looks at the bandages on the back of his head and he tries to remember the name of the technique the doctor used.
He thinks it started with an S. He thinks there was a blade made of a gemstone. He types “Saphire” into his phone but the phone is in airplane mode and there is no signal and the search fails.
Aaron is a successful man and he paid a fixed price and he had a very good time. But as the plane starts to descend he realizes he is the owner of a new scalp and he does not know how it was built. He is a competent customer but he is an ignorant owner.
He made one decision and that decision was to pay a clinic in Turkey. Every other decision was made for him by a system designed to remove friction. The system worked and the friction is gone but the knowledge went with it.
Convenience and comprehension are enemies and they trade against each other in the dark. Every time a service makes your life easier it takes a piece of the process away from your mind. This is a gift when you are tired and you are in a foreign city and you do not speak the language. It is a loss when the thing being processed is your own body.
The Beautiful Machine
In the world of medical tourism the all-inclusive model is the king. It covers the surgery and the hotel and the transport and the pills. It is a beautiful machine. But there are things the machine hides from the passenger.
1. The Geography of the Choice
First, the package hides the geography of the choice. When you are picked up at the airport and driven to a hotel and then driven to a clinic you lose the sense of where you are. You do not see the city and you do not see the other clinics.
You see the path the provider has cleared for you. You are in a corridor and the corridor is paved with high-thread-count sheets and private drivers. You do not learn the layout of the medical district and you do not understand why one street has five clinics and another has none. You are a package being moved from point A to point B.
2. The Math of the Grafts
Second, the package hides the math of the grafts. At Buk Clinic in Istanbul they talk about the Norwood scale and they talk about the donor area capacity. This is real math. It is based on the density of the hair on the back of the head and the size of the bald area on the top.
The danger of valuing the harvest over the health of the soil.
But many packages just promise a number. They say they will give you five thousand grafts. The patient hears the number and he thinks more is better. He does not learn that his donor area is a finite resource. He does not learn that if you take too much today there is nothing left for tomorrow. He becomes a man who knows the price of the harvest but not the health of the soil.
3. The Distinction of the Tools
Third, the package hides the distinction of the tools. There is FUE and there is Sapphire FUE and there is DHI. These are not just names on a menu. They are different ways of interacting with human tissue.
Sapphire FUE
Blades made of synthetic sapphire. Sharper edge, smaller incisions, precise channels.
DHI (Pen)
Direct Hair Implantation using a pen tool. Often better for specific skin recovery and density.
Sapphire FUE uses blades made of synthetic sapphire to create channels. These blades are sharp and they do not lose their edge and the incisions are small. DHI uses a pen to implant the hair directly. One is better for density and one is better for recovery in certain skin types. When a patient buys a package he often stops asking which tool is being used on him. He trusts the package. But the package is a box and the tool is a choice.
4. The Identity of the Hands
Fourth, the package hides the identity of the hands. A clinic like Buk Clinic will name the doctors. They will tell you about Dr. Fatih EroΔlu and they will tell you he graduated in and he specializes in this work.
But many all-inclusive models hide the doctor behind the brand. The patient meets a coordinator and he meets a driver and he meets a nurse but he never learns the name of the man who is actually making the incisions.
5. The Reality of the Recovery
Fifth, the package hides the reality of the recovery. The package includes the medication and it includes the shampoo and it includes the follow-up. This is good service.
But it also creates a sense that the clinic is responsible for the result. The patient thinks that because he paid for a package the hair will grow by itself. He forgets that he is the one who must sleep at a certain angle and he is the one who must avoid the sun. He treats the recovery like a warranty on a toaster. But a scalp is not a toaster. It is a living part of a human being.
6. The Complexity of the Pre-operative Work
Sixth, the package hides the complexity of the pre-operative work. The blood work is done and the history is taken and the plan is made. In a managed experience these things happen in a blur.
The patient sits in a chair and a needle goes in and a paper is signed. He does not understand what they are looking for in the blood. He does not understand why his specific stage on the Norwood scale dictates the angle of the hair placement. He is a passive recipient of a professional process.
7. The Cost of the Future
Seventh, the package hides the cost of the future. A hair transplant is not a single event. It is a move in a long game. The hair you have today will not be the hair you have in ten years.
If you do not understand the technique used on you then you cannot explain it to a doctor in your home country when you are fifty. You cannot tell him if you had stem cell assisted therapy or if the grafts were placed with a robotic system. You are a man with a secret in his skin and you do not know the key to the secret.
I saw a man in the bakery once who bought a pre-made wedding cake. He was very happy because it was beautiful and it was cheap. But the cake started to lean because the weather was humid and the man did not know how the internal supports were built. He didn’t know if they were wooden dowels or plastic straws. He stood there and watched his cake lean and he was helpless because he had bought a result and not a process.
The medical tourism industry in Turkey is a massive engine of efficiency. You can find a hair transplant turkey price that includes every possible comfort for a single fee. This is why people go.
The logistics of a foreign surgery are a burden and the patient should not have to carry them. It is right that the clinic provides the driver and the hotel and the medicine. But the patient must be careful. He must not let the comfort of the van turn into the comfort of the mind.
At Buk Clinic they try to break this cycle. They treat the different procedures as different answers to different problems. They want the patient to know why they are using a certain graft count. They want the patient to know the doctor’s name. They want the patient to be an owner of the process and not just a consumer of the package.
When Aaron gets home he will see his GP. The GP will ask him about the surgery. Aaron will say it was in Istanbul. He will say the hotel was nice. He will say the driver was named Emre. And then the GP will ask about the technique and the graft count and the depth of the incisions. Aaron will look at the floor and he will realize he has been a passenger for .
He will realize that he has a new head of hair but he has a hole in his memory. We are living in a time where we outsource our struggles. We outsource our cooking and we outsource our cleaning and we outsource our thinking. We want the all-inclusive life.
We want to pay one price and have the world happen to us. But the world is not something that should happen to you. It is something you should participate in. Especially when the world is cutting into your skin to move a piece of you from the back to the front.
I will buy a new mug tomorrow. It will not be the same as the old one. I will look at the handle and I will look at the weight and I will make sure I know how it was fired in the kiln. I will not buy a package of twelve mugs from a big store.
I will buy one mug from a person who can tell me why the clay is strong. I am tired of being a passenger in my own kitchen. I am tired of bread that rises without a soul and mugs that break because the handle was an afterthought.
If you are going to change your face or your hair or your body you should do it with your eyes open. You should know the name of the doctor and the name of the blade. You should know the math of the Norwood scale. You should be the one who decides if the price is fair because you understand the work.
If you don’t do these things you are just a box being moved through a very expensive corridor. The corridor is nice and the seats are leather but at the end of the hall you are still the one who has to live with the result.